These can appear along the side of a blog post or in the middle of the page. Serve website visitors with related articles and content based on their previous browsing and purchase history.The best way to do this? Target your content and offers based on specific actions they’ve taken with your company.
More than anything, customers want to know that your company cares about their specific needs. There are two main things to consider here: attracting new customers and encouraging existing customers to buy more. To improve CLV, you need to optimize on both sides of this equation.įirst, let’s focus on ways to improve each customer’s average revenue. How can I improve customer lifetime value?ĬLV is a measure of customer revenue potential and retention. So if each customer generates $100,000 of revenue each year and their average tenure with your company is 2 years, your CLV would be $200,000.
Read Now How is customer lifetime value calculated?Ĭustomer lifetime value is the product of the average customer’s value x the average customer lifespan.
